– SIMACRO’s PMv Global Launch Demo Day Recap
On May 8, 2025, at the Korea Science and Technology Center in Gangnam, Seoul, SIMACRO proudly hosted the global launch of its ProcessMetaverse™ (PMv) digital twin solution.
This landmark event introduced PMv as a platform for ‘Intelligent Plant Operation’, accelerating digital transformation in the process industry. More than 90 industry professionals attended, representing over 30 major corporations, three universities and research institutes, and three investment firms—underscoring the growing importance of digital twin technology.
Event Agenda Overview
The Demo Day program was structured to provide attendees with a comprehensive understanding of PMv and its real-world applications:
- Welcome & Opening Remarks – CEO Jay Yun
- SIMACRO Team Introduction
- Keynote Presentations by international board members
- Live PMv Demonstration
- Customer Success Stories – AGC & CJ CheilJedang
- Panel Discussion & Fireside Chat on partnerships and ecosystem collaboration
- Closing Remarks & Future Vision
What Makes PMv Different?
PMv is a process industry–focused digital twin solution that brings together real-time data, simulation, AI analytics, and collaboration in a single, integrated framework.
Beyond visualization, PMv enables scenario-based simulations for real operational processes—helping organizations improve efficiency, optimize energy use, and reduce carbon emissions. With its intuitive interface and scalable architecture, PMv is designed for seamless adoption by both operators and engineers.
“The real strength of PMv lies in its integration, bringing together proven tools and technologies into one ‘intelligent plant operation’. We leveraged our deep understanding of the process industry to connect these components so they work seamlessly, enabling collaboration and operational insight that were previously difficult to achieve.” – Jay Yun, CEO of SIMACRO –
Event Highlights
The Demo Day opened with a warm welcome from CEO Jay Yun, followed by introductions of the SIMACRO team. Two distinguished international board members delivered keynote sessions:
- David Arbeitel – “Closing Last Mile Gaps – Advanced Online Digital Twins”: Addressed common pitfalls of industrial digital twin projects and demonstrated how PMv overcomes these challenges.
- David Vickery – “The Critical Role of the Process Digital Twin”: Explored the evolution and growing importance of process-specific digital twins.
Live PMv Demonstration & Audience Reactions
A live demonstration showcased PMv’s core capabilities, including:
- Real-time data integration from multiple sources
- Online process model building and scenario simulations
- AI-powered automated reporting and insights
- An intuitive, operator-friendly user interface
Audience members praised the platform’s ease of use, noting that its intuitive interface made complex simulations and data analysis accessible even to non-specialists.
Several participants emphasized that PMv’s combination of real-time optimization and collaborative features directly addressed operational challenges they face today.
Customer Success Stories
This session highlighted real-world applications of SIMACRO’s solutions, showcasing measurable results achieved by industry leaders:
- AGC improved chemical plant energy efficiency by 6% through the implementation of its process digital twin.
- CJ CheilJedang applied hybrid modeling to optimize bio-fermentation processes, enhancing production efficiency and flexibility.
These examples illustrated how SIMACRO’s integration of simulation, data, and AI supports diverse operational goals—from energy optimization to process flexibility.
From Technology-Centric to Operations-Centric
The Demo Day underscored SIMACRO’s commitment to addressing real-world industrial challenges.
By integrating data, models, and Gen-AI, PMv delivers an operations-focused digital twin platform—positioned to play a key role in the process industry’s ongoing digital transformation.
